Blogs & Case Studies

Learn more about our work and impact of our services on local businesses.


Case study: Close to the Heart

How we increased sales through social media by 663%

Close to the Heart are a clothing company who specialise in breastfeeding and maternity clothing, bras, swimwear and pyjamas.

Before we began working with Close to the Heart, they had spent $1,095 on social media advertising to generate $2,638 in sales from 22 purchases over a four-month period.

They felt like they could get more out of social media, but didn't have the time or resources to make it happen - so they reached out to us!

After creating a clear strategy, we managed to achieve some fantastic results.

In our first four months working together - we managed to generate:

  • 168 purchases (663% increase)

  • $18,527 in purchase value (602% increase)

  • Overall return on ad spend (ROAS) of 616% (155% increase)

Close to the Heart were in the perfect position to capitalise on social media advertising - with a defined target audience, fantastic product that customers love, and the open mindedness to invest in new sales channels.

If you're an e-commerce business that has the same ingredients for success, we'd love to hear from you. Feel free to get in touch with us for a free consultation to see if we'd be a good fit to help grow your business.

Client Testimonial

"Our sales via social media marketing have grown significantly since we started working with Marcus!"

"His knowledge of audience targeting and campaign optimisation is second to none and we’re so stoked to have him as an extension of our team.

"Marcus has a knack for blending data and insights, with instinct and creativity, and the results have far exceeded our expectations.

"As a small business it’s reassuring to know that our investment into social media marketing is delivering the best results possible."

Michele Lithgow
Co-Founder & Director of Close to the Heart